Nobody wants to be sold too.  Our prospects and clients are intelligent, high level decision makers, and they should be treated as such.  A sale is not about selling.  It’s about relationship building, account management & effective, genuine consultation.

ZCA recognises the critical key factor to successful selling is getting on the client’s agenda and staying there, helping people realise that in order to drive organisational performance – a genuine empathy for client needs, on both an interpersonal and organisational level is essential.

We create practical, insightful, tailor-made solutions.  Our Project Directorsspend time with your sales teams prior to any development process to understand their specific markets and challenges.  This critical consultation forms the basis of the
training design – to ensure absolute relevance and early engagement with the process. 

Typical solutions would cover:

• Removing target pressure with a focus shift towards client agenda
• Commercial knowledge & sector savviness – understand that market!
• Deep listening for deep understanding
• Imbedding the mindset of selling with integrity
• Improved sales via improved service
• Creating a culture of consultation & collaboration in sales teams
• Win/win – the only true positive outcome in negotiation
• Assertiveness, confidence and stress reduction
• Powerful account management at all levels
• Easy networking, enjoyable appointment-making (really!)